Our Story

This is where our journey begins. Get to know our business and what we do, and how we're committed to quality and great service. Join us as we grow and succeed together. We're glad you're here to be a part of our story.

Beyond the ordinary

Two girls, one big love for the country lifestyle, and a dream to create something of our own.

We both grew up in farming families, so the country way of life has always been second nature to us. We grew up around farms, animals, machinery, dirt roads, early mornings and plenty of hard work. It’s a lifestyle that has shaped who we are and given us a huge appreciation for the people and places that make the rural community what it is.

Our brand was created from that lifestyle.

We wanted to make clothing that feels like us — simple, comfortable and made for real life. Clothing you can throw on for a day on the farm, wear to the yards, take out hunting, wear around town or pass down to the next generation.

Most importantly, we wanted to create something for everyone. Whether you’re a farmer, a farm kid, someone who loves the outdoors or just loves the country lifestyle, there’s a place here for you.

We’re not trying to be anything we’re not. We’re two girls starting something from the ground up, inspired by the lifestyle we’ve grown up with and the people around us.

This is only the beginning, and we’re excited to see where it takes us.

Built from the lifestyle. Worn by the people who live it.

Zoe & Taryn